Zeno Investments

How to Underwrite a Fix & Flip Deal: ARV, Repairs, and the 70% Rule

David Park

Director of Underwriting

January 2026

Learn the fundamentals of deal analysis for house flipping, including how to accurately estimate after-repair value and calculate maximum allowable offer.

Why Underwriting Is Everything

In real estate investing, your profit is made when you buy—not when you sell. Overpay for a property, and no amount of renovation expertise or market timing will save you. Accurate underwriting is what separates profitable investors from those who learn expensive lessons.

This guide breaks down the core components of fix-and-flip deal analysis: determining After-Repair Value (ARV), estimating repair costs, and calculating your Maximum Allowable Offer (MAO) to ensure profitability.

Step 1: Determining After-Repair Value (ARV)

ARV is what the property will sell for after renovations are complete. It’s the foundation of your entire analysis—get this wrong, and everything else falls apart.

Finding Comparable Sales (Comps)

Start by identifying 3-5 recently sold properties that are similar to what your subject property will become after renovation. The best comps share these characteristics:

  • Sold within the last 90 days (180 days maximum in slower markets)
  • Within 0.5 miles of your subject property (1 mile maximum)
  • Similar square footage (within 15-20%)
  • Same bedroom/bathroom configuration (or close)
  • Similar lot size and property type
  • Comparable condition and finishes post-renovation

Adjusting Comps

No comp is perfect. You’ll need to adjust for differences. Common adjustments include:

  • Square footage: $50-150 per square foot difference, depending on market
  • Bedrooms/Bathrooms: $5,000-15,000 per bedroom, $3,000-10,000 per bathroom
  • Garage: $10,000-25,000 for presence/absence
  • Pool: $10,000-30,000 depending on market preferences
  • Condition/Finishes: Adjust based on renovation level differences

After adjustments, your comps should cluster around a central value. If they’re wildly disparate, you need better comps or a deeper understanding of sub-market differences.

Step 2: Estimating Repair Costs

Repair estimation is where inexperienced investors lose money. The goal isn’t perfection—it’s being close enough that your deal remains profitable even if surprises arise.

Creating Your Scope of Work

Walk the property systematically, documenting every repair needed. Organize by category:

  • Exterior: Roof, siding, windows, landscaping, driveway, paint
  • Interior: Flooring, paint, doors, trim, lighting fixtures
  • Kitchen: Cabinets, counters, appliances, plumbing fixtures
  • Bathrooms: Vanities, toilets, tubs/showers, tile, fixtures
  • Systems: HVAC, electrical, plumbing, water heater
  • Structural: Foundation, framing, load-bearing modifications

Estimating Methods

For each item, you have several estimation approaches:

  • Unit pricing: Price per square foot for flooring, painting, etc.
  • Item pricing: Fixed costs for appliances, fixtures, specific tasks
  • Contractor bids: Get actual quotes for major systems work

Budget Sample (1,500 sq ft 3/2 Light Renovation):

| Category | Estimate |

|———-|———-|

| Exterior Paint | $4,500 |

| New Roof | $8,000 |

| Interior Paint | $4,000 |

| LVP Flooring | $6,000 |

| Kitchen Update | $12,000 |

| Bathroom Updates (2) | $8,000 |

| New HVAC | $6,500 |

| Electrical Updates | $2,500 |

| Landscaping | $2,500 |

| Contingency (10%) | $5,400 |

| **Total** | **$59,400** |

Always Include Contingency

Even experienced investors encounter surprises: hidden water damage, outdated electrical that doesn’t pass inspection, foundation issues invisible until demo. Build 10-15% contingency into every estimate.

Step 3: The 70% Rule—Your Guardrail

The 70% rule provides a quick calculation framework: never pay more than 70% of ARV minus repairs. This margin accounts for holding costs, selling costs, and profit.

MAO = (ARV × 0.70) - Repair Costs

Example Calculation:

  • ARV: $350,000
  • Repair Estimate: $60,000
  • MAO = ($350,000 × 0.70) – $60,000 = $185,000

At a $185,000 purchase price, your all-in investment is $245,000, leaving $105,000 gross margin. After holding costs ($8-12K), selling costs ($25-30K at 7-8% of ARV), and closing costs ($5-8K), you’re targeting $60-70K profit.

When to Adjust the 70% Rule

The 70% rule is a starting point, not gospel. Adjust based on:

Market Conditions

  • Hot seller’s markets: Experienced flippers may go to 75-78%
  • Slow markets or uncertain conditions: Stay at 65-68%

Deal Size

  • Higher ARV properties ($500K+): Smaller percentage margins can still yield strong absolute profits
  • Lower ARV properties ($150K-): Need higher percentage margins to cover fixed costs

Renovation Complexity

  • Light cosmetic updates: Lower risk, can push percentages higher
  • Major structural/system work: Higher risk, need more margin

Your Experience Level

  • New investors: Stick to 70% or below until you’ve completed several successful flips
  • Experienced operators: Adjust based on your actual historical cost data

Beyond 70%: Building a Complete Pro Forma

Serious investors build detailed pro formas for every deal. Include:

Acquisition Costs

  • Purchase price
  • Closing costs (1-2% of purchase)
  • Due diligence costs

Renovation Costs

  • Contractor/materials (detailed scope)
  • Permits
  • Contingency (10-15%)

Holding Costs

  • Financing costs (hard money typically 10-14% + 2-4 points)
  • Insurance
  • Utilities
  • Property taxes (prorated)
  • HOA if applicable

Selling Costs

  • Agent commissions (5-6%)
  • Closing costs (1-2%)
  • Seller concessions (0-3%)
  • Staging/photography

Pro Forma Profit Calculation:

Net Profit = ARV – (Acquisition + Renovation + Holding + Selling Costs)

Target a minimum 15% ROI on total capital deployed, or $30K+ absolute profit, whichever is higher.

Red Flags That Kill Deals

Learn to recognize these deal-killers early:

  • Foundation issues: Unless you have specialized experience, avoid
  • Mold remediation: Costs are unpredictable and can spiral
  • Major structural changes: Load-bearing walls, additions—high risk
  • Outdated systems requiring full replacement: Electrical, plumbing, HVAC together can exceed $40K
  • Title issues: Liens, easements, or ownership disputes
  • Neighborhood outlier: Renovating to a level far above the neighborhood caps your ARV

The Bottom Line

Accurate underwriting protects your capital and ensures consistent profitability. Master ARV determination through rigorous comp analysis. Build repair estimates systematically with appropriate contingency. Use the 70% rule as your starting framework, adjusting based on market conditions and deal specifics. Every successful flip starts with numbers that work—verify them before you ever make an offer.

Ready to Get Deals?

Join our network of verified investors and get access to off-market deals.

David Park

Director of Underwriting

January 2026

Learn the fundamentals of deal analysis for house flipping, including how to accurately estimate after-repair value and calculate maximum allowable offer.

Why Underwriting Is Everything

In real estate investing, your profit is made when you buy—not when you sell. Overpay for a property, and no amount of renovation expertise or market timing will save you. Accurate underwriting is what separates profitable investors from those who learn expensive lessons.

This guide breaks down the core components of fix-and-flip deal analysis: determining After-Repair Value (ARV), estimating repair costs, and calculating your Maximum Allowable Offer (MAO) to ensure profitability.

Step 1: Determining After-Repair Value (ARV)

ARV is what the property will sell for after renovations are complete. It’s the foundation of your entire analysis—get this wrong, and everything else falls apart.

Finding Comparable Sales (Comps)

Start by identifying 3-5 recently sold properties that are similar to what your subject property will become after renovation. The best comps share these characteristics:

  • Sold within the last 90 days (180 days maximum in slower markets)
  • Within 0.5 miles of your subject property (1 mile maximum)
  • Similar square footage (within 15-20%)
  • Same bedroom/bathroom configuration (or close)
  • Similar lot size and property type
  • Comparable condition and finishes post-renovation

Adjusting Comps

No comp is perfect. You’ll need to adjust for differences. Common adjustments include:

  • Square footage: $50-150 per square foot difference, depending on market
  • Bedrooms/Bathrooms: $5,000-15,000 per bedroom, $3,000-10,000 per bathroom
  • Garage: $10,000-25,000 for presence/absence
  • Pool: $10,000-30,000 depending on market preferences
  • Condition/Finishes: Adjust based on renovation level differences

After adjustments, your comps should cluster around a central value. If they’re wildly disparate, you need better comps or a deeper understanding of sub-market differences.

Step 2: Estimating Repair Costs

Repair estimation is where inexperienced investors lose money. The goal isn’t perfection—it’s being close enough that your deal remains profitable even if surprises arise.

Creating Your Scope of Work

Walk the property systematically, documenting every repair needed. Organize by category:

  • Exterior: Roof, siding, windows, landscaping, driveway, paint
  • Interior: Flooring, paint, doors, trim, lighting fixtures
  • Kitchen: Cabinets, counters, appliances, plumbing fixtures
  • Bathrooms: Vanities, toilets, tubs/showers, tile, fixtures
  • Systems: HVAC, electrical, plumbing, water heater
  • Structural: Foundation, framing, load-bearing modifications

Estimating Methods

For each item, you have several estimation approaches:

  • Unit pricing: Price per square foot for flooring, painting, etc.
  • Item pricing: Fixed costs for appliances, fixtures, specific tasks
  • Contractor bids: Get actual quotes for major systems work

Budget Sample (1,500 sq ft 3/2 Light Renovation):

| Category | Estimate |

|———-|———-|

| Exterior Paint | $4,500 |

| New Roof | $8,000 |

| Interior Paint | $4,000 |

| LVP Flooring | $6,000 |

| Kitchen Update | $12,000 |

| Bathroom Updates (2) | $8,000 |

| New HVAC | $6,500 |

| Electrical Updates | $2,500 |

| Landscaping | $2,500 |

| Contingency (10%) | $5,400 |

| **Total** | **$59,400** |

Always Include Contingency

Even experienced investors encounter surprises: hidden water damage, outdated electrical that doesn’t pass inspection, foundation issues invisible until demo. Build 10-15% contingency into every estimate.

Step 3: The 70% Rule—Your Guardrail

The 70% rule provides a quick calculation framework: never pay more than 70% of ARV minus repairs. This margin accounts for holding costs, selling costs, and profit.

MAO = (ARV × 0.70) - Repair Costs

Example Calculation:

  • ARV: $350,000
  • Repair Estimate: $60,000
  • MAO = ($350,000 × 0.70) – $60,000 = $185,000

At a $185,000 purchase price, your all-in investment is $245,000, leaving $105,000 gross margin. After holding costs ($8-12K), selling costs ($25-30K at 7-8% of ARV), and closing costs ($5-8K), you’re targeting $60-70K profit.

When to Adjust the 70% Rule

The 70% rule is a starting point, not gospel. Adjust based on:

Market Conditions

  • Hot seller’s markets: Experienced flippers may go to 75-78%
  • Slow markets or uncertain conditions: Stay at 65-68%

Deal Size

  • Higher ARV properties ($500K+): Smaller percentage margins can still yield strong absolute profits
  • Lower ARV properties ($150K-): Need higher percentage margins to cover fixed costs

Renovation Complexity

  • Light cosmetic updates: Lower risk, can push percentages higher
  • Major structural/system work: Higher risk, need more margin

Your Experience Level

  • New investors: Stick to 70% or below until you’ve completed several successful flips
  • Experienced operators: Adjust based on your actual historical cost data

Beyond 70%: Building a Complete Pro Forma

Serious investors build detailed pro formas for every deal. Include:

Acquisition Costs

  • Purchase price
  • Closing costs (1-2% of purchase)
  • Due diligence costs

Renovation Costs

  • Contractor/materials (detailed scope)
  • Permits
  • Contingency (10-15%)

Holding Costs

  • Financing costs (hard money typically 10-14% + 2-4 points)
  • Insurance
  • Utilities
  • Property taxes (prorated)
  • HOA if applicable

Selling Costs

  • Agent commissions (5-6%)
  • Closing costs (1-2%)
  • Seller concessions (0-3%)
  • Staging/photography

Pro Forma Profit Calculation:

Net Profit = ARV – (Acquisition + Renovation + Holding + Selling Costs)

Target a minimum 15% ROI on total capital deployed, or $30K+ absolute profit, whichever is higher.

Red Flags That Kill Deals

Learn to recognize these deal-killers early:

  • Foundation issues: Unless you have specialized experience, avoid
  • Mold remediation: Costs are unpredictable and can spiral
  • Major structural changes: Load-bearing walls, additions—high risk
  • Outdated systems requiring full replacement: Electrical, plumbing, HVAC together can exceed $40K
  • Title issues: Liens, easements, or ownership disputes
  • Neighborhood outlier: Renovating to a level far above the neighborhood caps your ARV

The Bottom Line

Accurate underwriting protects your capital and ensures consistent profitability. Master ARV determination through rigorous comp analysis. Build repair estimates systematically with appropriate contingency. Use the 70% rule as your starting framework, adjusting based on market conditions and deal specifics. Every successful flip starts with numbers that work—verify them before you ever make an offer.

Ready to Get Deals?

Join our network of verified investors and get access to off-market deals.